Every Morgan is wired by hand, one at a time, which means every Morgan has a build record. Nobody can see it. Four screens, each one answering a question a working player actually asks between load in and downbeat.
A hand wired amp already carries a record: who wound it, which transformers went in, what date it left the bench. Right now that record dies in a workbook. Surfacing it turns a warranty registration form, which nobody enjoys filling in, into the thing an owner opens to show somebody else.
Players replace tubes either far too early or the night they fail. Counting hours from the day of purchase is enough to be useful without a sensor in the amp, and it makes the one genuinely recurring purchase a Morgan owner has into something the company is present for rather than absent from.
Morgan's own copy makes the case: the Power Level control is a big part of the magic of the AC20, and most players have spent years on a pedalboard tuned to one amp setting. Saving a knob position per room is a small feature with a large payoff, and the shared presets give the artist roster something to publish that is not another endorsement photo.
The current dealer page is a store locator that answers "where can I buy one", which is a different and less urgent question. Listing the rooms where a Morgan is already set up and plugged in turns the map into a reason to travel, and it is the one screen where a Platinum membership is doing visible work.
The Recording Club built and shipped an owners app for Darryl Jones of The Rolling Stones under the same arrangement: design and build included with Platinum, maintenance at $70 an hour, half the public rate.
The screens above are a concept, not a commitment to a feature list. The point is that the build record, the tube hours and the room map are all data Morgan already has or could have tomorrow, and none of it currently reaches the person holding the amp.